For Brand Leaders

The Natural Products Executive Collective (NPEC) is a private network created by industry leaders for industry leaders. Your membership gives you access to best practices, independent advice, and peer-to-peer support you cannot find anywhere else.

Lead with Confidence

Businesses face numerous daily challenges and, as operations expand, these challenges become more complex and carry greater risk. NPEC streamlines problem-solving by saving both time and money. We offer a unique opportunity to tap into the collective knowledge of your peers, quickly gain insights into various solutions, and therefore, mitigate risk. You will feel more confident in leadership decisions, streamline your operations, and grow smarter. 

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Natural Products Executive Collective™ (NPEC™) Founder & CEO, Julie Nirvelli
Natural Products Executive Collective™ (NPEC™) Founder & CEO, Julie Nirvelli

Hi, I'm Julie

I'm so excited to bring NPEC™ to our natural products community! We are revolutionizing the way brands are conducting day to day operations by saving time, money, and elevating success. How is that possible? I’m glad you asked!

As an entrepreneur in the natural products industry, I am driven by a passion for improving systems as well as the desire to serve the community - I've channeled 15 years of natural products industry expertise into NPEC™. What I’ve learned is that knowledge is powerful, but accessing the wisdom of peers efficiently has always been a challenge. We asked ourselves, how can we create value and help industry executives learn from each other effectively? How can we help save time, money and provide a framework for more informed decisions while elevating the industry as a whole?

NPEC™ emerged as the solution, offering a platform based on efficient knowledge sharing, thus saving valuable time and resources. We've built a community where members empower each other, enriching not only their own success but the industry as well. As an additional alignment with our core values, we’ve designed NPEC’s business model to include collaboration and revenue streams for non-profits supporting our industry.

Join NPEC™ today - save time and money by unlocking the power of collective knowledge and community support.

Welcome! I look forward to meeting you.

Tackle Your Toughest Issues with Peers & Experts

NPEC gives you direct access to an invaluable resource - your professional peers. Join a community of seasoned executives focused on collaboration, idea sharing, benchmarking and tackling issues together. Whether you seek best practices, industry data or simply a sounding board, NPEC is here to support your goals.

Your Membership Access

Monthly Forum Calls

Feel more confident in your role by expanding your knowledge base through talking about best practices and learning from other experts. These member-only, cohort based monthly calls provide the setting to dig deep into relevant topics. By sharing expertise and learning from others, the collective knowledge is elevated and benefits everyone.

Discussion Boards

Take the pressure off and feel more confident making decisions as you gain a quick understanding of issues by accessing topic-specific message boards. Opt in to categories matching your leadership focus. When challenges arise, find tips and advice from peers by searching discussions or posting questions. Active collaboration helps address pressing issues.

Member Website

Gain better clarity by increasing overall knowledge. Access relevant tools in real time to help make informed decisions quickly. The site is filled with content we've curated from years of leadership and that our members have asked for. Scroll down to check out all of our member benefits.

Additional Features & Member Benefits

Save time and money when utilizing NPEC benefits to find solutions.

Exclusive Access & Member Discounts

Save money with insider member deals to resources, services, events and more.

Topical Discussion Boards

Get instant, knowledgeable answers – search the archives or post your own. Opt in to topical boards that are relevant for you.

Docs and Knowledge Base

Save time and energy by leveraging shared documents, SOPs and industry reports without reinventing the wheel.

Member Benchmarking Portal

Maximize efficiency and profits by comparing your performance to others, identify opportunities and make data driven decisions for improvement.

Service Provider Insights

Access cutting edge approaches from vetted industry service providers who help solve challenges every day. Gain exclusive access to webinars specially curated for NPEC members.

Leadership and Partner Resources

Advance your business and professional growth with powerful leadership resources, exclusive access to training, service providers and mentor opportunities.

Jobs Board

Looking to hire? Trying to help someone find the right company? Utilize our network to help make the right connections.

The "Bat Phone"

Quickly and effectively gain insight on urgent matters with this special, “in-case-of-emergency” topical board. Problem solving at your fingertips with input from advisory board experts, industry veterans and peers.

NPEC Directory

[Coming soon] Pinpoint resources quickly to find other members, service providers, co-manufacturers, and partners--and connect with them directly through our platform.

What others are saying

"None of us is as smart as all of us. Learning from a community of peers has proven (again and again) to fast-forward a brand's success. NPEC's framework is built to facilitate exactly this type of supportive community."

Arron Mansika

Naturally Boulder Inaugural Executive Director, 2006-2021
CEO Mindful Your Business

"Access to people who have done it before are the answer to having more success, faster, in any business. I know the power of community firsthand and I am thrilled that Julie and her team are creating a supportive and engaging platform for more brand founders and teams to connect."

Sari Kimbell

Creator and coach, Food Business Success

"Connecting with your peers is such a powerful way to learn, to understand that everyone has some of the same issues (and they are solvable), and to develop a network of professionals who can assist now and in the future."

Fred Storck

Retired Vice President of Sales, Beyond Meat

“In my many years of mentoring and working with founders and key executives in the Natural and Organic industry, one thing has become crystal clear to me: leaders learn the most by connecting with each other about how to overcome obstacles. There is clearly a need for this on a national level.”

Bill Capsalis

Former Executive Director of Naturally Boulder

Activate Your Membership

 There are four membership tiers based on your annual revenue.
During onboarding you will be matched with executives from similarly sized companies within your membership tier for your private forums and discussion boards.


$ 0 - 1MM
  • For Brands $0 - $1m annual revenue
  • Includes access for up to 2 executives from your leadership team


$ 1MM - 5MM
  • For Brands $1m-5m annual revenue
  • Includes access for up to 3 executives from your leadership team


$ 5MM - 10MM
  • For Brands $5m-10m annual revenue
  • Includes access for up to 5 executives from your leadership team


$ 10MM+
  • For Brands $10m+ annual revenue
  • Includes access for up to 5 executives from your leadership team

Frequently Asked Questions

A: No. We carefully curate each cohort with brands that do not directly compete.