NPEC Welcomes Industry Veteran Fred Storck


We are thrilled to announce the addition of Fred Storck to the NPEC Advisory Board. Fred brings decades of CPG expertise that will be invaluable in guiding our work supporting natural products entrepreneurs.

Fred is a highly accomplished sales and marketing executive with a proven track record of generating substantial growth. He most recently served as Vice President of Sales at Beyond Meat, where he helped scale their innovative plant-based meats into new retail channels.

Prior to that, Fred founded Storck Strategic Sales Development, a consultancy helping emerging brands strategize successful market entry. He has also held senior leadership roles at Blue Horizon Seafood and Breyers Yogurt.

Under Fred’s direction, companies have developed and executed long-term strategies resulting in increased distribution, dollar sales, and new customer acquisitions. His collaborative leadership style and sales acumen have motivated high-performing teams.

Now as an independent consultant and advisor, Fred lends his extensive CPG expertise to consumer goods companies. At NPEC, he will provide invaluable counsel on topics like sales force development, brand positioning, and maximizing resources.

We are thrilled to welcome such an accomplished professional to our advisory board. Fred’s expertise will undoubtedly help more natural entrepreneurs activate strategic growth plans and bring more viable natural products to consumers.

Please join us in congratulating Fred Storck on his new advisory role. His insights will help propel our mission of growing the natural products industry for years to come.