Welcoming Justin Gold to the NPEC Advisory Board


We are thrilled to announce that Justin Gold, CEO and Co-Founder of Justin’s nut butter, has joined the NPEC Advisory Board. Justin is a pioneer in the natural products industry, having founded Justin’s nut butter in 2004 and growing it into one of the leading natural snack brands over the past two decades.

Justin will bring tremendous value and perspective to NPEC members through his experience of building an iconic brand from the ground up. Under his leadership, Justin’s has achieved impressive growth and expanded distribution worldwide while never wavering from its sustainability-focused mission.

Commenting on his appointment, Justin said “I’m excited to work with the NPEC team to support natural products leaders. As the industry evolves at an incredible pace, connectivity and collaboration will be key to solving challenges creatively. I look forward to engaging with members to offer lessons from my entrepreneurial journey.”

NPEC CEO Julie Nirvelli remarked, “Justin’s track record of success through innovation and principles-driven leadership makes him an invaluable addition. Our members will benefit enormously from his expertise and passion for cultivating the community aspect of our industry. I’m thrilled to welcome Justin to the Advisory Board.”

Justin will provide strategic guidance on NPEC programming and resources while representing the organization at select industry events. We’re grateful he’ll be sharing his knowledge through participation in webinars, educational content and networking opportunities. Please join us in congratulating Justin on this new role supporting natural products executives!